Curl Wow Hooked 100% Clean Shampoo with Root-Locking Technology (295ml)
Now you will know how to treat your hair the right way with the right product.
A lightweight, vegan, cruelty-free formula that gently detangles, smooths, hydrates, protects from heat, and preserves hair colour without weighing it down
Curly and textured hair often needs cleansing that balances removing buildup without stripping moisture, while also preserving curl shape and reducing breakage. Curl Wow Hooked 100% Clean Shampoo with Root-Locking Technology (295 ml) is one such product pitching itself as a residue-free, sulfate-free shampoo that “anchors” curls at the root to minimise shedding.
I used it for several weeks to see how it performs in real life. Below is a breakdown of how it worked, where it shone, where it fell short, and whether I’d repurchase.
What the Product Claims / Key Features
From the brand descriptions (Colour Wow / Curl Wow):
100% Clean formula — free of harsh sulfates, silicones, and residue-forming ingredients.
Root-Locking Technology / Procapil® blend — a proprietary blend intended to “anchor” strands at the root to reduce shedding or breakage.
Leaves curl film-free and are susceptible to leave-in hydrators and stylers.
Designed for all curl types, yet gentle enough for frequent use.
Lathers like a “real” shampoo (despite being free of heavy detergents) for a satisfying wash experience.
Encourages that 80% of Procapil testers observed reduced hair loss (per the Ulta listing).
So, in principle, it aims to deliver a “clean but effective” wash while supporting curl integrity and root strength.
Pros
Here are the benefits I noticed, along with those other users frequently report:
| Pros | Details / Observations / Supporting Evidence |
|---|---|
| Residue-free & lightweight feel | After rinsing, my hair felt clean without that filmy or slippery coating. It felt like it truly cleansed the scalp. |
| Effective buildup removal | When I had product buildup from gels/creams, this shampoo did a good job clearing the residue. |
| Gentle yet cleansing | Despite being sulfate-free, it still lathered reasonably and didn’t feel too mild for my hair, needing a real “wash.” |
| Root anchoring / reduced shedding | Over time, I noticed that I was losing less hair in the shower (although I couldn’t scientifically confirm the phenomenon of “anchoring”). |
| Better styling absorption | My leave-ins and styling creams seemed to sit better on my hair rather than sliding off or “pilling.” |
| Good for a range of curl types | I saw positive reviews from people with fine curls and coarser curls alike. |
| No silicones / no heavy residues | It supports the “clean hair” approach many curly hair routines prefer. |
Cons / Limitations
No product is perfect, and this one has its drawbacks as well. Here are the limitations I encountered or have seen mentioned:
Price
It’s in the premium bracket. Many curl shampoos are more affordable, so this is a splurge for some.May require multiple passes
On heavy buildup days, one wash wasn’t always enough for me. The brand itself states that if you don’t get a rich lather, it means there’s excess buildup, and to repeat the wash.Potential dryness/tightness
For drier curl types or on low-moisture hair, I felt a mild “tightness” if I didn’t follow up quickly with sufficiently hydrating products.Not a makeup remover
If you use heavy scalp oils, silicones, or hair makeup products, this may not fully break them down on its own.Some variance in user reaction
Some users report that it dried their hair or scalp. E.g. on Ulta, one review said “dried out my hair.”Ingredients to watch
Although it is marketed as “100% clean,” it still contains fragrance and some surfactants that, while gentler, might irritate very sensitive scalps.Results are gradual
You won’t wake up with perfect curls overnight. Improvement in shedding, curl retention, and softness takes consistent use over weeks.
My Personal Experience & Review
Hair Type / Conditions
I have type 3a 3b curly hair, moderately porous, with occasional product buildup from styling gels and creams. I aim to balance cleansing and moisture.
First Impressions
The shampoo has a pleasant scent (not overwhelming). The consistency is gel-like but not too thick. Upon massaging into wet hair, it produced enough foam to feel satisfying but not aggressive.
Over the First Week
My scalp felt cleaner and lighter.
I observed less immediate hair fall than usual during rinsing (which is promising).
I felt a slight dryness on my mid-lengths if I delayed applying conditioner or a deep hydrating masque.
After 3–4 Weeks
My curls looked bouncier and had more definition.
The frizz was better controlled.
Styling products applied more smoothly.
Hair shedding felt reduced (less in the brush, less in the drain).
My hair texture felt more consistent: fewer rough patches.
Downsides I Felt
On days I skipped a pre-cleanse (e.g. heavy gel day), it felt a touch insufficient to remove severe buildup.
If I used it twice in one wash session (heavy styling day), the hair felt a little tighter.
It’s pricier than some curl shampoos, so I rationed usage (e.g. more often on wash days, lighter cleanses on others).
Verdict (for my hair)
Overall, I’d rate it 8.5 / 10 for my curl type. It does exactly what a good curl shampoo should: cleans thoroughly, supports curl structure, and doesn’t leave film. It’s not flawless, especially for very dry curls or extremely heavy-duty residue days, but for most of my routine, it gives me confidence in the wash step.
I would repurchase it, particularly in seasons when my scalp feels heavy or in humid months when frizz is more aggressive.
Official Product Review / Sales Copy for Website
Curl Wow Hooked 100% Clean Shampoo (295 ml) – Official Review
Elevate your curl care routine with Curl Wow Hooked 100% Clean Shampoo, featuring advanced Root-Locking Technology to help anchor strands and reduce shedding. This premium, sulfate-free formula cleanses deeply without residue, leaving curls light, bouncy and fully prepped to absorb your favorite leave-ins and stylers.
Key Benefits:
100% Clean formula — no sulfates, silicones, or residue-forming ingredients
Root-Locking / Procapil® blend works to “anchor” hair at the root and support curl retention
Leaves curls film-free and receptive to hydrating or styling products
Lathers like a “real” shampoo while remaining gentle
Suitable for all curl types — from loose waves to tight coils
What Users Say:
“Great lather, my hair feels so clean afterward without feeling stripped.”
“Finally a shampoo that detoxes my scalp and removes buildup.”
“It’s the most cleansing curl shampoo I’ve used, yet doesn’t dry me out.”
Usage Instructions:
Wet hair thoroughly.
Apply a small amount, massage into scalp and roots, working through lengths.
Rinse fully.
If you don’t achieve a rich, foamy lather, it means there’s buildup — repeat the shampoo.
Ideal For:
Curlies seeking a clean, effective wash that supports curl structure, especially for those battling residue, excess shedding, or lackluster bounce.Caution:
For very low-moisture or extremely dry curl types, follow immediately with hydrating treatments to prevent dryness. Always patch test new products.Conclusion:
Curl Wow Hooked 100% Clean Shampoo is a standout in the curl space — delivering a potent but clean cleanse while helping curls stay anchored and flexible. For curl enthusiasts seeking a premium, residue-free shampoo that supports curl health, this is a top pick.
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How to use Elemis Revitalise-Me Conditioner
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